One of the first projects I undertook for Sony Music, Britney Spears then Drupal 5 site re-theme incorporated a new design and a better organised two column structure throughout. Views, panels, and CCK were in abundance.
The home page panel, for example, held various custom Views blocks for news, fan posts, and photos, alongside custom blocks for a video player embed and also a main Flash swf embed. And the 'Brit-O-Meter' poll block was a modified themed version of Drupal's core poll block.
The site also utilised sIFR (a Flash based text replacement technique) using two fonts - one for page h1 headings and the other for h2 headings.

